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Crucell introduces new corporate logo




Crucell – February 18, 2008

 

Crucell is pleased to inform you that per 18 February the company is introducing a new corporate logo that will be used to brand all activities of the Crucell Group worldwide. The new logo provides a strong and consistent look. It underlines the global presence of the Crucell Group and synergies between its companies.

 

The key elements of the old Crucell logo (red dot, branch and feather) have been developed into a modern, striking and streamlined image. Immune protection remains the central theme, but the branch and feather have given way to stronger, abstract lines.

 

The new logo is designed to combine with the existing brand names of Berna, Berna Products and SBL Vaccines. These strong brands will be retained to brand all local marketing and sales activities by our subsidiaries in Switzerland, Nordic, Spain, Italy, Korea and the US, but will always be visibly linked to the new Crucell logo.

 

Berna

 

Berna Products

 

SBL Vaccines

 

There will be no change in the way Crucell deals with its customers, partners or licensees. All legal entities, existing contracts, products and commitments under Crucell brand will continue to be in place.

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