Crucell Values

The image above highlights the Crucell Values in the many languages spoken by Crucell employees around the world.

Quotes: Crucell employees’ views on The Crucell Ambition.

The Crucell Ambition

Here at Crucell, each innovation, business decision and new development is driven by one single aim–our desire to improve healthcare across the globe.

To support this vision, we developed The Crucell Ambition, a global corporate strategy encompassing coordinated efforts in four priority areas–Organization & People, Focus, Operational Excellence and Deliver on Promises.

The Crucell Ambition was rolled out worldwide in 2008, and in 2009 it proved to be a great success, realizing just over €30 million in run-rate savings and moving us another step closer to becoming one global Crucell.

Below are just a few examples of how The Crucell Ambition has been embraced by employees and translated into visible results.

New business model

A new business model was presented company wide. This transformed Crucell from a vertically organized company, where interrelated functions were fragmented and efficiency, speed and long-term planning were affected, into a global business run along horizontal lines. Three cross-functional business franchises were introduced for paediatric, travel & endemic and respiratory products.

“It is a real pleasure to work in this manner.”

Each business franchise has an overall business manager responsible for optimizing the profitability of the business across all functions: innovation & discovery, development, operations and marketing & sales. Four value streams, which are dedicated to different products, or products with similar manufacturing processes, have also been established. This allows us to streamline processes and focus on continuous improvement.

Information management

Alongside the demands of their usual roles at Crucell, many employees have been working hard on developing a global system for information management: an enterprise resource platform (ERP). Thanks to their dedication, it is on schedule and many facets will be rolled out in 2010. A welcome by-product of the project is the great team spirit created within the cross-functional teams drawn from Crucell sites around the world.

“The Crucell Ambition is a good way to improve and make Crucell a better company for tomorrow.”

One global identity

Crucell’s new global brand was born in November 2009. Following a smooth launch, implementation of the brand began at all Crucell sites except the Korean site, where the rebranding is being timed to correspond with the move to the new manufacturing facility being built in the Incheon Free Economic Zone. The new brand marks the successful integration of various Crucell companies and displays our commitment to being a leading biopharmaceutical company.

Manufacturing revolution

Crucell’s process development team has revolutionized its manufacturing facilities with the creation of the ‘Flex Factory^®’, utilizing mobile manufacturing equipment in a mobile clean room. This development will lead to significant financial and environmental savings for Crucell. For more information see The Flex Factory^®: a paradigm leap offering exciting benefits.

“This is a clear strategy and provides a sound foundation for us to build on.”

Corporate social responsibility

Our commitment to corporate social responsibility (CSR) led to a number of exciting developments for Crucell in 2009. We acted on our desire to focus more on CSR performance and transparency and implemented a strategy for how to do this. See Crucell's commitment to CSR for more information on our CSR program.

The Crucell Ambition strategy breathes life into the Crucell Values, a set of guiding principles adopted by our employees. These values allow us to cultivate the kind of qualities within our company that help us realize even the most ambitious goals, and are a strong unifying force within Crucell.

“The positive results achieved are the best efficiency statement for The Crucell Ambition program–let’s carry on!”